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 Hanley Wood's consumer audience is passionate about their homes and actively searching for the ideal building products/materials to complete the vision they have always imagined. They turn to our consumer media home design resources for inspiration. Our readers are building their new homes now, and they are using our publications, websites, and e-newsletters to research the different product and material options available to them. Working side-by-side with their builder and remodeler, these consumers are actively engaged in product selection for their new home. The average new home has hundreds of products that need to be selected—many will be used multiple times throughout the home. From faucets to shower heads, windows to interior doors, consumers are researching and comparing various brands and types for planned usage. They've made the commitment. They’re moving forward and will spend significantly on products, materials, designs, decorations and furniture to fill their dream homes. These are your ideal customers. Magazine ReachHanley Wood’s Consumer Special Interest Publications are distributed throughout 60,000 retail outlets nationwide and are delivered directly to a targeted consumer audience via online digital editions. Digital editions of all publications are also posted to ePlans.com and DreamHomeSource.com.
Source: Publisher’s Own Data, August 2011 Online ReachOur home design websites keep consumers excited, driven, and engaged with more than 27,000 home plans from 300 top designers and architects. Plus, ever changing content designed to encourage visitors to return for new ideas.
Source: Omniture, SiteCatalyst, YTD average as of June 2011 Consumers stay updated on featured plans and product information with our high-impact e-Newsletters.
Source: Publisher’s Own Data, Guaranteed Minimum Circulation, June 2011  |
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