Hanley Wood's consumer audience is passionate about their homes and actively searching for the perfect products and materials that will help complete the home they have always imagined. They turn to our consumer Special Interest Publications for inspiration and they read every page with an eye peeled for just the right product that will set their home apart.

There are countless varieties of homes around the country—and an equal number of different style preferences by homeowners. From Country and Colonial to Gothic and Greek revivals, Hanley Wood Consumer Media has it all.

Demographics

They've made the commitment. There's no turning back. They are about to spend more money on the products, materials, designs, decorations and furniture to fill their homes than they will ever spend during the rest of their lives. These are your ideal customers.

Hanley Wood Consumer Special Interest Publications are distributed throughout 60,000 retail outlets nationwide and are delivered directly to an additional 275,000 consumers through online digital editions.

73% of readers save our consumer SIPs for more than 6 months

62% of readers share our home design publications with other adults

The average new home has hundreds of products that need to be selected—many will be used multiple times throughout the home. From faucets to shower heads, windows to interior doors, consumers are becoming more and more informed about the types and brands of products that go into their homes.

Our readers are building their new homes now, and they are using the pages of our magazines to research the different product and material options available to them. Working side-by-side with their builder and remodeler, these consumers are actively engaged in product selection for their new home.