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Download the Hanley Wood Consumer Media 2011 Rate Card
Download the Hanley Wood Consumer Media 2012 Rate Card
Magazine and Online Rates
Print Advertising Rates (Net)
American Dream Homes; Custom, A Homeplan Portfolio; Designer Houses & Plans; Dream Home Source; EcoHome Designs; Luxury Home Designs,
| 4-Color Rates |
1X |
3X |
6X |
| Full Page |
$10,335 |
$9,075 |
$8,760 |
| 1/2 Page |
$6,225 |
$5,500 |
$5,490 |
| 1/3 Page |
$3,665 |
$3,375 |
$3,205 |
| 1/4 Page |
$3,665 |
$3,375 |
$3,205 |
Select Home Designs
| 4-Color Rates |
1X |
| Full Page |
$3,085 |
| 1/2 Page |
$1,875 |
| Spread |
$4,895 |
Online Advertising Rates – (Net)
| Run-Of-Site |
NET CPM |
| 728x90 Leaderborad |
$8 |
| 160x600 Skyscraper |
$10 |
| 300x250 IMU |
$10 |
| E-Newsletters |
Opt-In Circulation |
Upper |
Lower |
| ePlans Plan of the Week |
175,000 |
$1,500 |
$1,000 |
| DHS Plan of the Week |
100,000 |
$1,200 |
$750 |
| Video Sponsorships |
Net Rate |
| Advertisor Supplied Video Posting |
$3,500 |
| Webinar Sponsorship |
$15,000 |
| Lead Generation |
Net Rate |
| Enhanced Listing in Product Directory** |
$2,500 |
| Lead Generation via Co-Registration (ePlans)** |
$7,500/6 mo. |
| Lead Generation via Co-Registration (DHS)** |
$3,000/6 mo. |
| Catalog Mailing to Plan Buyers (PlanPak -$5 per name) |
$5 |
| Plan Buyers List |
$25 |
| Strategic Marketing |
Net Rate |
| Custom Collection Sponsorships |
$25,000 |
| Custom e-newsletters |
List Rental $200 CPM + Creative Cost |
*On ePlans.com, DreamHomeSource.com, FloorPlans.com, HomePlans.com, and/or SelectFloorPlans.com
** On ePlans.com and DreamHomeSource.com
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